Marketing, French Culinary Style

When I moved to New York to attend The French Culinary Institute I not only rediscovered the joy of traditional European cooking, but also traditional European marketing. I lived in Geneva, Switzerland for four years growing up, and spent the time exploring all of the culinary treats the Swiss had to offer. Never a finicky eater, I fell in love with all aspects of the cuisine, from garlicky escargots to pungent raclette cheese. And I learned early the value of good ingredients, and good purveyors.

While modern supermarkets exist throughout Switzerland and greater Europe, there is still emphasis on specialty shops that sell a specific category of product. Naturally it's more convenient time-wise to make a single stop at Migros (the Swiss Safeway) for all of one's groceries. But quality-wise, it's better to visit the specialists: la boucherie for meat, la patisserie for baked goods, etc. The care taken with the products can be the difference in caliber between a fast food meal and one cooked at home.

Luckily New York abounds in specialty shops, more so than many other American cities. Not only are there butcher shops, fishmongers and bakeries in most neighborhoods, but scattered about the city are stores that specialize in the very specific: pasta, popcorn, bialys, cupcakes and more. As a culinary student (or general foodie), it's a wonderful opportunity to visit these places and sample the work of the masters.

One of my favorite marketing destinations in Manhattan is Bleeker Street, just off of 6th Avenue. It's a shopper's oasis, wether you're looking for a prepared meal or ingredients for your own creation. Say I want to make a multi-course Italian dinner for friends. Within skipping distance are the ingredients for an antipasto platter (focaccia from Amy's Bread, cured meats, cheeses and olives from Murray's Cheese Shop), a pasta course (linguine with Lobster Place's littleneck clams), a main course (roasted pork loin from Faicco's Pork Store) and dessert (cannoli from Rocco's Pastry, of course). If I'm looking for spices, Aphrodisia has an abundant selection, and O&CO takes care of any olive oil needs.The only difficulty of marketing like this in Manhattan is getting all of those groceries back home on the subway.

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            5 Program(s) Found
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
            Good for Working Adults
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            5 Program(s) Found
            • Hands-on culinary education with focused attention on each student
            • An ACCSC School of Excellence with multiple “Best Vocational Cooking School” awards*
            • 15,000 graduates, including celebrities like Bobby Flay, David Chang, and Christina Tosi*
            • Programs in Culinary Entrepreneurship, Professional Culinary Arts, Professional Pastry Arts, and much more
            • Campuses in New York and Silicon Valley with nearby housing available
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            1 Program(s) Found

            Baker College is the largest independent college in Michigan with the most focused approach to education and training available. Our mission is to prepare you for meaningful employment.

            5 Program(s) Found
            • Received the 2015 and 2013 “Cooking School of the Year” Award of Excellence from the International Association of Culinary Professionals (IACP).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
            • Externship opportunities are available at numerous famous New York City restaurants.
            • Campus is located near downtown Manhattan, within walking distance of many popular attractions such as the Radio City Music Hall.
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            Good for Working Adults
            • Flexible Scheduling
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            1 Program(s) Found

            Lackawanna College is the premier, private, accredited two-year college serving the people of northeastern Pennsylvania. With a focus on keeping higher education affordable and accessible to our immediate community, Lackawanna draws 80 percent of its student population right from our own region.

            With a main campus situated in downtown Scranton, Lackawanna’s expanding footprint also includes satellite centers in Hawley, Hazleton, New Milford, and Towanda.

            2 Program(s) Found
            • Ranked among the Best Colleges in the South in 2015 by U.S. News and World Report.
            • Ranked the 13th  Best College for Veterans in 2015 by U.S. News and World Report.
            • A private institution founded in 1977 with a current total undergraduate enrollment of over 15,00.
            • Its student-faculty ratio is 12:1, and 89.3% of classes have fewer than 20 students.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
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            2 Program(s) Found
            • Culinary Arts program includes the 3-week Farm To Table® Experience, where students gain a direct, in-depth look at where food comes from.
            • Numerous scholarship opportunities and financial aid are available to students who qualify.
            • Accreditation from the Accrediting Council for Continuing Education and Training (ACCET), and the Council on Occupational Education (COE).
            • 2 campuses located in Boulder, Colorado and Austin, Texas.
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            Good for Working Adults
            • Flexible Scheduling
            • Financial Aid