Marketing, French Culinary Style

When I moved to New York to attend The French Culinary Institute I not only rediscovered the joy of traditional European cooking, but also traditional European marketing. I lived in Geneva, Switzerland for four years growing up, and spent the time exploring all of the culinary treats the Swiss had to offer. Never a finicky eater, I fell in love with all aspects of the cuisine, from garlicky escargots to pungent raclette cheese. And I learned early the value of good ingredients, and good purveyors.

While modern supermarkets exist throughout Switzerland and greater Europe, there is still emphasis on specialty shops that sell a specific category of product. Naturally it's more convenient time-wise to make a single stop at Migros (the Swiss Safeway) for all of one's groceries. But quality-wise, it's better to visit the specialists: la boucherie for meat, la patisserie for baked goods, etc. The care taken with the products can be the difference in caliber between a fast food meal and one cooked at home.

Luckily New York abounds in specialty shops, more so than many other American cities. Not only are there butcher shops, fishmongers and bakeries in most neighborhoods, but scattered about the city are stores that specialize in the very specific: pasta, popcorn, bialys, cupcakes and more. As a culinary student (or general foodie), it's a wonderful opportunity to visit these places and sample the work of the masters.

One of my favorite marketing destinations in Manhattan is Bleeker Street, just off of 6th Avenue. It's a shopper's oasis, wether you're looking for a prepared meal or ingredients for your own creation. Say I want to make a multi-course Italian dinner for friends. Within skipping distance are the ingredients for an antipasto platter (focaccia from Amy's Bread, cured meats, cheeses and olives from Murray's Cheese Shop), a pasta course (linguine with Lobster Place's littleneck clams), a main course (roasted pork loin from Faicco's Pork Store) and dessert (cannoli from Rocco's Pastry, of course). If I'm looking for spices, Aphrodisia has an abundant selection, and O&CO takes care of any olive oil needs.The only difficulty of marketing like this in Manhattan is getting all of those groceries back home on the subway.

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            5 Program(s) Found
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
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            Good for Working Adults
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            1 Program(s) Found
            • Ranked among the Best Online Bachelor’s Programs in 2015 by U.S. News and World Report.
            • Lets undergrad students try classes before paying any tuition.
            • Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
            • Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
            • Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
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            • Online Courses
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            5 Program(s) Found
            • Received the 2013 “Cooking School of the Year” Award of Excellence from the International Association of Culinary Professionals (IACP).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
            • Externship opportunities are available at numerous famous New York City restaurants.
            • Campus is located near downtown Manhattan, within walking distance of many popular attractions such as the Radio City Music Hall.
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            Good for Working Adults
            • Flexible Scheduling
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            3 Program(s) Found
            • Culinary Arts program includes the 3-week Farm To Table® Experience, where students gain a direct, in-depth look at where food comes from.
            • Numerous scholarship opportunities and financial aid are available to students who qualify.
            • Accreditation from the Accrediting Council for Continuing Education and Training (ACCET), and the Council on Occupational Education (COE).
            • 2 campuses located in Boulder, Colorado and Austin, Texas.
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            Good for Working Adults
            • Flexible Scheduling
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            3 Program(s) Found
            • First opened its doors in 1980 as the Academy of Medical Art and Business.
            • Students can choose from a variety of diploma or degree programs, as well as continuing education courses.
            • Provides programs in massage therapy, dental assisting, criminal justice, cake decorating, and more.
            • 7.5 acre campus is located in the foothills of Blue Mountain, north of Harrisburg, PA.
            • Involved with many community service organizations, including the Central Pennsylvania Blood Bank (CPBB), March of Dimes, and Central Pennsylvania Food Bank.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
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            • Accredited
            • Financial Aid
            3 Program(s) Found
            L'Ecole Culinaire , Saint Louis
            • Offers educational opportunities for the aspiring, career-minded chef.
            • Students are trained by professional chefs and spend the majority of their final term working in the campus restaurant to learn all phases of the culinary industry.
            • St. Louis campus offers new Food Truck Entrepreneurship courses.
            • Has a student-run food truck that tours around St. Louis.
            • All campuses have a public restaurant where food is prepared and served by students.
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            Good for Working Adults
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            1 Program(s) Found
            • A contemporary, career-focused institution of higher education dedicated to excellence since 1902.
            • Has academic advising that provides students someone to answer questions and provide guidance.
            • Offers scholarships for qualifying military members, adult learners, as well as program-specific scholarships.
            • Provides tutoring services to help students master any assignments that give them trouble.
            • Gives students the option to study online, at one of the 12 campuses in Indiana or Ohio, or a combination of both.
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            Good for Working Adults
            • Accredited
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits