Client: TAP Pharmaceuticals
Chef: Ted Allen
Client Need: TAP Pharmaceuticals, the leading manufacturer of prescription pharmaceutical products, needed a celebrity chef to stimulate interest in their "GERD Meals makeover" campaign. TAP was searching for a chef who had a diverse cooking style and suggest recipes that were GERD friendly. In addition, it was important to find a chef that was experienced in being interviewed for an extensive media tours.
Solution: Chef2Chef's consulting team suggested celebrity chefs that were rising to fame yet meet their budgetary needs. In addition, it was important that this chef possess a strong television personality to create a buzz amongst the media.
Results: Ted Allen from "Queer Eye for the Straight Guy" emerged as the perfect fit. His diverse cooking style was perfect when suggesting the GERD friendly recipes. He is currently participating in the media tour traveling throughout the country elaborating on how you can enjoy the excitement of cooking even when suffering from GERD.
Client: CitiGroup
Chef: Tyler Florence
Client Need: Citigroup, an international financial services company, hosts their annual client appreciation dinner. They were in search of a well respected, internationally known celebrity chef to prepare a dinner for 100 top clients from around the world.
Solution: Keeping in mind Citigroup's prestigious reputation, we provided them a short list of well known celebrity chefs that would appeal to the diverse audience. The chef needed to have a book, television show or signature product lines. We also kept in mind that the chef should be well traveled to understand the different cultures of Citigroup's clients.
Results: After much consideration, the recommendation of Tyler Florence proved to be the perfect fit. He is the host of "Tyler's Ultimate," author of multiple cookbooks, and also has a kitchen product line in department stores. Tyler's international reputation and diverse recipes proved to be Citigroup's perfect choice!
