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NTF Lifetime Achievement Award

by Lisa Brackett

NTF Lifetime Achievement Award

Martin and Norman Rich and Bill Bates Receive NTF Honors

Orlando, Fla. - February 11, 2006 - The National Turkey Federation (NTF) honored Martin and Norman Rich from Quad Cities, Iowa, retired owners of Louis Rich Foods, and Bill Bates, owner, Bates Turkey Farms, Inc., Fort Deposit, Ala., with the NTF Lifetime Achievement Award.

Presented here during the NTF Annual Convention, these industry leaders received the award for their long-term, unselfish dedication to creative innovation in the turkey industry. The award includes an honorary lifetime NTF membership.

In presenting the award to Martin and Norman Rich, Fred Cook, a retired Louis Rich employee, said, "The Rich's greatest contributions to the turkey industry were through their foodservice products, which led to the many unique consumer products. They cut the whole bird into parts and marketed them separately to the foodservice industry. They introduced the pre-cooked turkey ham, which lead to the turkey salami, bologna, pastrami and franks. They were the first truly national turkey processor and were dedicated to promoting the healthful benefits of eating turkey."

Bill Bates received his award from Past NTF Chairman John O'Carroll, president of Cargill Meat Solutions. In speaking about Bate's accomplishments, O'Carroll said, "Bates has been a life long advocate for the turkey industry. He is known throughout the southeast as the 'turkey man.'"

"His largest accomplishment was creating the fully cooked Hickory Smoked Turkey, which led to his opening up Bates House of Turkey Restaurants, which only serves turkey, of course. His success as a turkey farmer and turkey promoter has been accomplished because he truly loves raising and selling turkeys, and promoting the healthy aspects of the product. His motto, which is printed on everything from delivery trucks to T-shirts, is 'Eat Turkey, Feel Perky'," O'Carroll added.

NTF initiated its Lifetime Achievement Award program by awarding three honorary life memberships at its 1946 Annual Convention. Since that time, 56 recipients have been recognized with this honor. Past recipients include executives of national and state poultry/turkey organizations, turkey industry leaders, allied industry leaders, government officials, university professors or researchers and journalists. Recipients are recognized for their long-term, unselfish commitment to the turkey industry and to their organizations.

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The National Turkey Federation is the advocate for all segments of the U.S. turkey industry by providing services and conducting activities that increase demand for its members' products. The federation protects and enhances its members' ability to effectively and profitably provide wholesome, high quality, nutritious turkey products.


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