CHAR CRUST® RETURNS TO RESTAURANT ROOTS:
JOINS SYSCO'S CHEFEX PROGRAM®
Although Char Crust, Inc.'s trademarked slogan is "Seals In The Juices®", today they "Sealed A Deal" with Sysco Corporation to offer all Char Crust® brand dry-rub seasonings through Sysco's ChefEx program. The ChefEx program features selected gourmet food items that may be ordered through Sysco's sales reps,
or online at www.sysco.com/products/chef_ex.asp. Char Crust® items are now available on this website.
"What an exciting opportunity. Char Crust gets the national presence offered by partnership with Sysco; Sysco gets to offer their customers high-quality specialty dry-rub seasonings," said Susan Eriksen, VicePresident, Char Crust, Inc.
Char Crust has been selling their foodservice line directly to restaurants, or through European Imports, LTD. (a specialty-food distributor based in Chicago), or through regional distributors specified by Char Crust's chain customers.
"Prior to a program like ChefEx, it was a big headache for large distributors to offer specialty items. The real winner here is the restaurant: they get the specialty items they want, without the hassle of buying direct," said Bob Hanson, National Sales Director, Char Crust, Inc.
Bernard Silver, President, Char Crust, Inc., added, "A lot of people know us because of our retail line, but our roots began in foodservice over 45 years ago at my father's legendary Al Farber’s Steakhouse inChicago. Restaurants all over the country use our rubs, some of them for 30 years! Now Sysco allows us to
reach more restaurants, more easily."
Originally developed to give steaks a flavorful charred-like crust while sealing in natural, succulent juices, Char Crust® rubs are an excellent enhancement for beef, pork, poultry and seafood. Chefs need only rub the blends of herbs, spices and other natural ingredients onto the surface of uncooked meat or fish. They then simply broil, grill, sauté, or roast their selection. The convenience, simplicity, and consistent results
make Char Crust® rubs a favorite item in the kitchen and the front of the house.
The product line now includes eight flavor profiles:
Char Crust® Original Hickory Grilled — This original restaurant secret is a blend of 14 herbs, spices and other natural ingredients that create a delicious charred crust. Perfect on steaks, ribs, seafood and poultry. Great for the broiler, grill and oven.
Char Crust® Smoky Spicy Southwest — This zesty blend of smoky ancho and chipotle chiles from Santa Fe is mixed with cilantro and other southwest spices to make delicious fajitas, shrimp, chicken, turkeyburgers, and pork. This rub placed third among 200 entries in NBBQ's contest.
Char Crust® Roasted Garlic Peppercorn — This perfect addition for garlic lovers wakes up the robust flavor of roasted garlic and onions with the zing of peppercorns and a hint of Worcestershire. It’s an outstanding complement to steaks, pork and seafood.
Char Crust® Amazin’ Cajun™ — Spicy sweet. A jazzy blend of piquant cayenne pepper, onion, garlic, oregano, and a mélange of other Mardi Gras flavors brings the sublime heat of New Orleans to catfish, chicken, shrimp, even “dirty” rice.
Char Crust® Ginger Teriyaki — This balance of sweet teriyaki and fragrant, tingly ginger lends a new dimension to this modern teriyaki interpretation. A wonderfully aromatic complement to chicken, shrimp, and steak.
Char Crust® Sun-Dried Tomato & Garlic— Imagine the Italian sun warming your face as you close your eyes and smell the luscious, vibrant aroma of sun-dried tomatoes, roasted garlic, rosemary, and just a hint of lemon. You’ll taste Tuscany sunshine in every bite.
Char Crust® Hickory & Molasses — Like the original recipe, this mixture seals in juices and creates a delectable crust with a hint of molasses. Received recognition as one of the “Top-Ten Dry Rubs & Seasonings” from the National Barbecue Association (NBBQ). It is excellent with pork, lamb and hamburgers.
Char Crust® Roto Roast — This NBBQ-award winner creates a golden
brown, seasoned crust on roasts, poultry and prime rib with a juicy, slow-roasted flavor.
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“Char Crust”® and “Seals In The Juices”® are registered trademarks of Char Crust, Inc.
Chef2Chef News Desk