"Chef's Prep" Line to Change Name to "GSC Gourmet"
GSC Blend ing & Packaging to Align Consumer Product Line with Corporate Identity, Prepare for Future Product Expansion
Media Contact
Leanne Middleton
GSC Blending & Packaging
404-696-6200, ext. 107
lmiddleton@gscblending.com
Atlanta , Ga. – August 25, 2005 – GSC Blending & Packaging, a leader in custom blends and seasonings, announced today that it will be changing the name of its Chef's Prep line of sauces and gourmet products for the consumer market, to GSC Gourmet.
Although the name will change, the current offerings in the GSC Gourmet line will remain the same. In addition, the packaging will be updated and new products will be offered. Current blends and seasonings include Au Jus, Burgundy Mushroom, Red Thai Curry and Sweet & Sour. As with all GSC Gourmet products, by just adding water, cooks can create delicious recipes, as well as marinades and sauces.
The new name, slated to appear on the market in the fall of 2005, was chosen to better align the former Chef's Prep line with the corporate identity of GSC Blending & Packaging and will pave the way for future product-line expansion.
“My family's company has been serving the largest, most well-known food manufacturers in the country for nearly 40 years. We want our customers to know that, when they buy GSC Gourmet products, they can count on the same quality that has been a hallmark of GSC products since 1968.” said Bob Shapiro, CEO, GSC Blending & Packaging. “We are very excited about the new name for this highly successful line of sauces and gourmet products.”
The GSC Gourmet line will also be expanding in the near future, starting with the debut of its line of teas in the fall of this year. Other expanded offerings will include soups and “comfort foods,” such as chicken pot pie and breakfast items.
The GSC Gourmet line, including the new tea line, will be at the Atlanta Fall Gourmet Market, September 10-12, Booth 1412, and the New York Gourmet Housewares Show, October 16-19, Booth 713.
About GSC Blending & Packaging
Founded in 1968 as Georgia Spice Company, GSC Blending & Packaging is a leader in blending and packaging seasonings and dry food products for large food manufacturers. Products include snack seasonings, cheese blends, cake and brownie mixes, and breadings, as well as a complete line of nutritional supplements and protein blends. Packaging services are also available in a wide variety of formats. The GSC Gourmet line includes blends for meats, fish and poultry and will soon expand to soups, comfort foods, such as chicken pot pie, and teas. The company has earned eight consecutive “ Superior ” ratings from the American Institute of Baking. GSC Blending & Packaging is a privately owned company headquartered in Atlanta , GA. For more information, please visit www.gscblending.com.
Chef2Chef News Desk