Colorado friends team up to create 5280 Gourmet Salsa sensation
Centennial, CO - Rick Thomas and Bob Cohen enjoyed a salsa recipe that Thomas' mother Donna perfected so much that the two friends knew if they combined their business expertise and marketed the taste sensation to the general public, consumers would love the salsa, too. Thus, "5280 Gourmet Salsa" was born.
Made from premium ingredients including red onions, chopped tomatoes, cilantro, roasted jalapenos and crushed red peppers, the taste 5280 Gourmet Salsa truly is what sets it apart from the competition on the grocery shelves. It is not a typical chunky-style salsa, 5280 Gourmet Salsa is BLENDED and has a smooth consistency with its all-natural ingredients and it contains no preservatives. It comes in 3 flavors: Gourmet Mild, Medium and HOT, all with a hearty "kick" that is different than any salsa on the shelf.
"If people will give it a shot, we've found they are hooked," said Thomas. "Over the years, my Mom perfected this recipe and we've all loved it. At the end of the day, if what you're looking for is the best taste combined with a unique flavor, you want 5280 Gourmet Salsa on your table."
Thomas and Cohen each bring complimentary business skills to their partnership, Vhighway, LLC, the corporation the two formed to bring 5280 Gourmet Salsa to the market. Thomas has extensive sales and marketing experience while Cohen brings a strong financial and operational background.
The salsa sensation is quickly catching on in Colorado and beyond. Thus far, sales have exceeded projections for the budding company. To date, besides being available through the company's website www.vhighway.biz Albertson's Grocery Stores and Tony's Meats in Colorado carry it as well as other gourmet type locations. Negotiations are ongoing to broaden distribution channels and include other consumer outlets.
The future, pardon the pun, looks hot. One taste and you will know why.
Chef2Chef News Desk