NOBLE CREATES INTEGRATED COMMUNICATIONS GROUP, NAMES BORTIS DIRECTOR
SPRINGFIELD, Mo. — Noble, a multinational advertising agency specializing in food has restructured its business to more effectively deliver and measure communications programs. The company’s Integrated Communications Group (ICG) includes traditional and new media, public relations, interactive, and one-to-one marketing. Industry veteran Linda Bortis has been hired as the vice president responsible for leading the group.
“These communications experts, representing formerly competitive areas of expertise, now work collaboratively under the leadership of Linda Bortis,” says Noble President Julie Tumy. “She brings a proven track record of developing innovative and measurable programs that leverage the latest technology. We’re delighted to have her leading our Integrated Communications Group at Noble.” Bortis will oversee the process by which her group develops communications plans, implements integrated solutions and measures success.
For the past 25 years, Bortis has built an extensive communications background, including database marketing, interactive strategy development, online advertising, account management, fulfillment, field marketing, direct marketing and public relations. Most recently she was partner and general manager for iMarlin, a full-service interactive agency. Prior to that, she ran her own target marketing consultancy, MarketWorks.
Noble provides a full range of strategic thought leadership for its clients, including consumer insights, brand planning, product ideation and development, and marketing communications. The company employs more than 250 associates and posted capitalized billings of $256 million last year. Its roster of food-related clients includes American Dairy Brands (Borden), ARAMARK, C.H. Guenther, Campbell Soup, Checker’s, Cousin’s Subs, Enodis, Fazoli’s, Frito-Lay, Grande Cheese, Hickory Farms, Maple Leaf Bakery, MasterFoodServices, McCormick, Otis Spunkmeyer, PepsiCo, Reckitt Benckiser, Schwan’s, Smucker’s, Truitt Brothers and Tyson Foods, Inc. Noble is recognized as the 11th largest independent and 53rd largest advertising agency overall by Ad Age magazine. For more information visit www.noble.net.
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Chef2Chef News Desk