Target(R) Offers Chocolate Lovers Reason To Indulge; Exclusive Choxie(TM) Collection Mixes Sophisticated Flavors and Artful Designs into Pure Chocolate Extravagance
MINNEAPOLIS--(BUSINESS WIRE)--Oct. 11, 2005--Declaring there's chocolate and then there's Choxie, Target is launching its first-ever collection of premium-crafted chocolates in exciting and indulgent flavor combinations. The new Choxie collection, which will be available exclusively at Target beginning in October, brings the wildest chocolate fantasies to life by creating such taste sensations as Chile Limon Truffle Tiles, Toffee Almond Crunch and Chai Tea Truffle Temptations.
The Target Choxie collection is crafted using the finest ingredients, including fruit purees, exotic spices, fragrant teas and the highest-quality cocoa, with each variety offering the promise of pure chocolate pleasure and unexpected flavors. Wrapped in whimsical, brightly colored packaging, Choxie consists of several varieties, including Truffle Meltaways, Chocolate Truffle Bars, Thins, Flakey Truffles, Artisan Truffle Tiles, Truffle Temptations, Bitesize Chocolate Tins, Boxed Chocolates and Peanut Butter Bites.
"With unique, luxurious and sophisticated flavor combinations, Choxie is the perfect indulgence," said Greg Duppler, senior vice president, Target. "Target created Choxie to provide guests with a truly decadent tasting experience with a variety of chocolates that fit every taste sensation from rich, dark and milk chocolate to creamy peanut butter to delicate truffles."
Whether you hunger for melt-in-the-mouth truffles, crunchy mint-covered malt balls, old-fashioned favorites or inventive flavor combinations that surprise and delight, the Choxie collection has what you crave. And choices such as the Artisan Truffle Tiles, which are topped with Choxie's signature graphic screen prints, and the artful shells encasing the delicate European-style Truffle Temptations make these chocolates a feast for the eyes as well as the palate.
Choxie invites you to indulge yourself and your loved ones with the sophisticated flavors of Ancho Chile, Lemon Rose, and Chai Tea--or to revel in nostalgia with such childhood favorites as Peanut Butter Big Bites and Boxed Chocolates. And the stylish, vibrant packaging makes Choxie one of the most chic chocolate collections around.
Available at Target stores nationwide beginning in October 2005, the Choxie collection is affordably priced with items ranging from $1.80 -$12.
About Target
Minneapolis-based Target serves guests at 1,351 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
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