| Chef2Chef Advertiser News - Each month, Chef2Chef provides you insider news, statistics, and ideas on how to optimize your Internet Advertising campaigns. Click the link below for REMOVAL: http://chef2chef.net/admin/about/ ---------------------------------------- January 2001 In today's issue: ---------------------------------------- 1. Add yourself to our Favorites! It's FREE Advertising. http://chef2chef.net/links/ ---------------------------------------- 2. THIS MONTH'S TOPIC: Anderson Consulting Banner Study ---------------------------------------- a. Bigger Is Better ---------------------------------------- b. Refresh Ad Banners Often ---------------------------------------- c. Feature a Call To Action ---------------------------------------- d. Create Urgency ---------------------------------------- e. Use the Word "FREE!" ---------------------------------------- f. Animated Banners Are Noticed More ---------------------------------------- g. Link the Banner To a Specific Page, NOT the Homepage ---------------------------------------- h. Clear Banner Design and Communication ---------------------------------------- 3. Chef2Chef Demographics http://chef2chef.net/admin/about/ ---------------------------------------- 4. Chef2Chef MarketPlace http://marketplace.chef2chef.net/ ---------------------------------------- 5. NEXT MONTH'S TOPIC - Tracking Results and Capturing Visitor Information ---------------------------------------- 6. JANUARY ADVERTISER SPECIALS http://chef2chef.net/admin/about/ ---------------------------------------- ---------------------------------------- 1. Add yourself to our Favorites, it's FREE Advertising that works! http://chef2chef.net/links/ ---------------------------------------- Sites that offer a unique experience are given our Culinary Excellence Award. The best of the best are featured as the site of the month. While we do pay attention to the look and feel of your site, our primary focus and judging criteria is on the content. It can be a single unique recipe, a valuable culinary tool or tip that catches the eyes of our panel! Sign up here http://chef2chef.net/links/ and get some traffic your way! ---------------------------------------- 2. Anderson Consulting Banner Study ---------------------------------------- The latest evidence that banners can do the job comes from Andersen Consulting, which, in a nationwide survey of nearly 1,424 experienced Internet users this past November, found that banners were best at driving buyers to online stores: Ad Medium ( Percent who mentioned) - Banners ( 25%) - Newspapers or magazines ads ( 14%) - Television commercials (11%) - Radio spots ( 4%) - Billboards ( 4%) ---------------------------------------- 2a. Bigger Is Better ---------------------------------------- Wider ad banners, typically either 468 pixels or 500 pixels wide, are clicked on significantly more than smaller ones. Larger banner ads (in terms of pixels, not bytes) are better than smaller banner ads. ---------------------------------------- 2b. Refresh Ad Banners Often ---------------------------------------- Several studies have been conducted that show ad banners drop off in click-throughs after several days, but when a new banner appears, the click-through rate jumps. Yahoo claims that banners burn out after two weeks. ---------------------------------------- 2c. Feature a Call To Action ---------------------------------------- Yahoo, and I/Pro both tell us to have a call to action in the banner. The phrase "Click Here!" is a good example and can dramatically boost response! ---------------------------------------- 2d. Create Urgency ---------------------------------------- "Last chance" or other time dependent phrases will prompt users to click now or forever hold their peace. ---------------------------------------- 2e. Use the Word "FREE!" ---------------------------------------- Any promotional incentive that offers value or using words like "Free!" will induce users to click on the banner. Of course only use sUch terms if you actually offer free incentive and if you do not, you may consider adding an information section or offering some kind of free services related to your target demographic. This way, when you market your site, you will have something more to market than just your products. ---------------------------------------- 2f. Animated Banners Are Noticed More ---------------------------------------- Motion naturally attracts attention; however, if it is located on a page that a user would dwell on for an extended period of time, the animation can be more annoying than beneficial. ---------------------------------------- 2g. Link the Banner To a Specific Page, Not the Homepage ---------------------------------------- Nobody wants to plow through a corporate home page to get to what they want to see. Link them directly to the advertising offer or create a transition Web page that will lead them down the sales cycle. ---------------------------------------- 2h. Clear Banner Design and Communication ---------------------------------------- Write the book. Don't follow it. Use simple, distinctive design that compels visitors to explore, discover, and be part of your vision. Unless you have the tools of the trade and the experience, have a professional firm design your graphics. Point your browser to http://chef2chef.net/admin/about/ to review our banner, button and sponsorship specifications. ---------------------------------------- 3. Chef2Chef Demographics http://chef2chef.net/admin/about/ ---------------------------------------- Each month, we post our freshest demographics on the Chef2Chef site. Click here to view the December update http://chef2chef.net/admin/about/ Although the final traffic figures for December have not yet been calculated, we anticipate the report to show around 70,000 unique visitor having generated 350,0000 page views. This puts us on target with HALF A MILLION views projected for March 2001. ---------------------------------------- 4. Chef2Chef MarketPlace http://marketplace.chef2chef.net/ ---------------------------------------- Vendors listed in the MarketPlace get great exposure for a nominal monthly fee. To get your own web page on Chef2Chef for as little as $37.50 per month, point your browser to: http://marketplace.chef2chef.net/ ---------------------------------------- 5. NEXT MONTH'S TOPIC - Tracking Results and Capturing Visitor Information ---------------------------------------- In the February Advertiser Newsletter we will cover software applications, counters, landing pages, tracking the results of a campaign, and how to effectively capture visitor information. ---------------------------------------- 6. JANUARY ADVERTISER SPECIALS http://chef2chef.net/admin/about/ ---------------------------------------- During the month of January you can take advantage of our "Getting To Know Us" specials and test your advertising in a variety of areas. For addtional information, point your browser to http://chef2chef.net/admin/about/ Have a Great Month! *** Your Chef2Chef Team *** For advertising information or to place an order, please contact: David Nelson at (970) 871-6115 or David Nelson ---------------------------------------- Chef2Chef Advertiser News - Each month, Chef2Chef provides you insider news, statistics, and ideas on how to optimize your Internet Advertising campaigns. Click the link below for REMOVAL: http://chef2chef.net/admin/about/ |