| Chef2Chef Advertiser News - Click the link below for REMOVAL or CHANGE OF ADDRESS instructions http://chef2chef.net/forms/unsubscribe.htm ---------------------------------------- May 2001 ---------------------------------------- A. New Domain Names are Coming. Be aware of Scams! ---------------------------------------- B. May Advertising Special - SAVE! It keeps working for a year! http://marketplace.chef2chef.net/ ---------------------------------------- C. How to write a Web Page that Sells! Just because it is the internet, doesn't mean the art of selling has changed. ---------------------------------------- CONTEST: Find the ad that is listed three times in the MarketPlace at http://marketplace.chef2chef.net/ and send the result to dnelson@cheftochef.net You will be entered in our May 15th drawing for a 6-months listing! A $300 Value. ---------------------------------------- A. The new Domain Names are coming. Be aware of scams! ---------------------------------------- At its meeting in Melbourne on 13 March 2001, the ICANN Board adopted the new domain names of .biz, .info, .name, and .pro and they are scheduled to be available this year. Personally, I think the addition of the new domains will benefit the domain registrars far more than anyone else. The problem is that if you own a domain such as www.your-culinary-site.com, then you don't want your competitor owning www.your-culinary-site.net or the new www.your-culinary-site.biz. That would only cause confusion among your customers. Companies have been solving this problem by purchasing their name under the .com, .net, and .org domains. However, instead of three domains to buy, you now have up to SEVEN per name that you want to fully secure! Domain names are entered in the pre-registration database on a first-come, first-served basis. There is no guarantee that your domain names will be selected first - so protect yourself and follow these rules: 1) Do not pre-register with a company that charges in advance 2) Do not pre-register with a company that guarantees your domain 3) Do not pre-register with a company that claims to be "authorized" Start your search for registrars by clicking this link: http://chef2chef.net/cgi-bin/ap/ap_web.pl?search=pre-register+new+domain+names There is no harm in pre-registering your domain with several registrars to increase your odds. After all, if you are lucky, only one can get it for you and that is the only one that gets paid. ---------------------------------------- B. Chef2Chef May Advertising Special. It keeps working for a year! http://marketplace.chef2chef.net/ ---------------------------------------- During the month of May, Chef2Chef is offering an advertising special that keeps working for an entire year! Get a minimum of 300,000 guaranteed exposures over the next 12 months for only $40 a Month! Our traffic is expected to double again over the next 4 months to 2.3 Million and that means even more traffic for your site! . Sign up for our 1-year listing and LOCK-IN this low rate until May 2002! Here is what you get for a One-Year Listing: 1) One MarketPlace Logo & Message in the store of your choice 2) Your MarketPlace Logo & Message for a minimum of ONE month on our busy Recipe Home Page! http://chef2chef.com **** Limited Time Bonus Offer **** 1) A minimum of 20,000 FREE Banner Ads (Yes, we will create one for you at no charge!) 2) Your Sales Message delivered FREE to a minimum of 5,000 Opt-In Email Subscribers. So don't delay - call David Nelson at 970-871-6115 today or sign up online at http://marketplace.chef2chef.net/ We do accept Purchase Orders, Master Card and Visa. ---------------------------------------- C. How to write a Web Page that Sells Just because it is the internet, doesn't mean the art of selling has changed. ---------------------------------------- People make the mistake of first telling about how great their company is when it's a fact that your visitors are not coming for that purpose. They generally will click away real fast if you don't give them what they came for right off the bat! You will need to start with a headline that clearly enhances your visitor's life. Using active words like Announcing, Discover, Facts, Breakthrough, etc. will add power to your headline. Where you can, use the most powerful words: You and Free! Active words do grab attention so use them to really peak your visitors interest. Remember that customers are more interested in themselves. They really didn't come to learn about your company but rather for what you can do for them. What they want to read about is something that can make their life better or easier in some way. Write a list of every benefit your product or service has that can possibly do your customer some good. Now, use your list to write some explosive sales copy offering the multiple benefits that your product or service offers. Make your customer think before you ever get to the point of asking for the sale! Don't be afraid to use long sales copy. It is a fact that long sales copy sells better than short copy. Consumers want lots of information. Tell them everything they need to know and solve their problems with your benefits while you are giving them information. After you are done telling your customers about all the benefits they will receive from your product or service, you can spend a little time talking about your company. A good way to end your sales page is to summarize your main benefits. It doesn't hurt to refresh your visitor's memory about all you have to offer. Then you might offer a benefit like a money back guarantee. At this point, you need to spell out a clear call for action. Ask your visitor to call, email or click here to order now. You would be surprised at how many people never ask for the sale! As you can see, learning about how to write and design a sales pulling website, will benefit you greatly. With a little research, some study and a lot of practice, you can create a sales masterpiece that can give you your share of the huge internet pie! ------------------------------------------------- CONTEST: Find the ad that is listed three times in the MarketPlace at http://marketplace.chef2chef.net/ and send the result to dnelson@cheftochef.net You will be entered in our May 15th drawing for a 6-months listing! A $300 Value. ------------------------------------------------- Have a great week! Your Chef2Chef Team. ---------------------------------------- Chef2Chef Advertiser News - Click the link below for REMOVAL or CHANGE OF ADDRESS instructions http://chef2chef.net/forms/unsubscribe.htm |